End Live-Plucking in Badminton

Our Mission

  • Raise awareness

  • Advocate for ethical practices

  • Drive positive change within the badminton community.

No animal deserves to suffer for sport

Do you know what you’re playing with ?

BILLIONS of Feathers are live plucked from TRILLIONS of geese and ducks a year..

In countries with no welfare systems, for Animals or Humans…

Now you know these feather-shuttles are not FAKE….

You can choose whether you purchase feather shuttles or opt for vegan friendly options.

What the Professionals say

Our Organisation

Methods & Vision

<—Click here

White ducks packed into cages waiting to be plucked

Take Action

Take part in a questionnaire on how much you know about the feather shuttlecock.

Click here ->

Click here ————->