Finding out the truth about Badminton!

‘It all begins with an idea’

says Wild


Maybe you want to turn a hobby into something more,

maybe you have a creative project to share with the world,

maybe you see something that can be done better,

Whatever it is, the way you tell your story can make all the difference.

‘What do you know about the feather shuttlecock ?’

A horrifying fact

 Feathers are plucked from living conscious birds - Geese, Ducks, chickens & Peacocks … used for feather shuttlecocks. 

How does the human look here? ……

Poland, down feather plucking exposed by PETA 2023, after Canada goose said they use responsible and no longer use the practice of live plucking


Let’s explore this further

Live plucking birds for badminton is different from the down and meat industries. These birds are specifically raised to have their flight feathers pulled out repeatedly, as the feathers grow back on their own for the sport.

The birds have no say and no way to save themselves through this cruel man-made practice.

These are adult birds, humans pluck a minimum of 4 - a maximum of 40, (we just don’t know yet!) primary flight feathers from the left and right wings. 

1-6 primary flight feathers form a speed/grade 3 shuttle, they will only use 1-4 primary flight feathers from the left wing for tournaments which means they use 4 BIRDS to make one shuttlecock consisting of 16 feathers. At the Olympics, about two dozen shuttles are used in each/one match on average.

How many birds do they then use in the Olympics?

We believe, until proven otherwise, that they keep birds alive until their feathers no longer grow back. After that, the birds are sent to industries like foie gras, down feathers, or slaughter. This process is not clear and is well hidden, leading to an unfortunate life for these beautiful birds, which we have admired since childhood.

Let's clarify how extreme this practice is

Figures show - from an insource at YoneX

24,419 tubes were sold to one supplier over the course of 6 months, this translates to the following amount of feathers used,

-          One tube consists of 12 feather shuttlecocks

-          24,419 (tubes) x 12 (shuttlecocks per tube) = 293,028 shuttles in total used in 6 months

-          16 feathers are required to produce one shuttlecock

-          16 (feathers) x 293,028 (shuttles) = 4,688,448 feathers plucked and sold in 6 months to one supplier!

    The above calculation results in approx 10m feathers required to service one supplier for a year worth of supply.

Further research suggests that only certain feathers can be used to produce high-quality shuttles, this is clear evidence of animal cruelty, unsustainability and negative impact towards the environment at a huge scale.

For top-flight feather shuttlecocks, only 4 feathers are sourced from 1 bird, 

one tube consists of 12 shuttlecocks, each shuttlecock requires 16 feathers, which would result in 192 feathers per cylinder tube.

192 feathers/4 feathers from each bird = 48 birds required to make one tube! 

In the above example regarding the supplier in question, 10m feathers would require 2.5 million birds


These birds are not dead before being plucked. Evidence shows that the business aims to maximize their product, allowing them to pluck the same bird multiple times—typically between 1 to 6—as long as the birds can regrow their feathers without any damage to the follicles.

This is cruelty by humans who exploit animals for entertainment and profit, and we need more information since the industry is not open about it.

This story will keep changing, and this site will change with it.

We aim to create the right experience for the present, and we want you to join us in pursuing transparency.

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